1 – Human touch: how Shiseido is using technology to make 2021 “the year of the empowered beauty consultant”
Shiseido is adamant that human contact remains essentialTo boost sales of beauty products, but believes it can be greatly improved by tools such as artificial intelligence and augmented reality, according to its chief digital officer.
Angelica Munson, Chief Digital Officer at Shiseido, highlighted how essential beauty tech tools like artificial intelligence (AI) and augmented reality (AR) have become for beauty brands in the aftermath of the epidemic of COVID-19.
“COVID-19 gave birth to this highly digitally-fueled home economy. It has hyper-accelerated all consumer behavior… In retail, we call it the new world retail order… And it’s forcing us to rethink the way we sell and serve. AI and AR were among the few digital technologies in our category that essentially kept the economy going ”, she says.
Like many companies, Shiseido accelerated its digital development last year, launching a series of initiatives such as live streaming and video consulting.
2 – WATCH – Digital Makeover: How The Big Online Change Of 2020 Is Impacting The APAC Beauty Industry
In this episode of Beauty Broadcast, we discuss the upcoming changes, challenges and breakthrough technologies that will influence the beauty industry as the COVID-19 pandemic continues to grow. highlight the importance of the online channel, With expert advice from AIONCO and Mintel.
The once ‘Amazon-poof’ beauty industry is being challenged by the seismic changes brought on by the COVID-19 pandemic, triggering a lasting shift in beauty and its relationship to the online world.
According to research from McKinsey & Co, China alone has seen the online revenues of beauty industry players increase by 20-30% during the epidemic.
Now that e-commerce is part of everyday life, consumers should not stray away, even if they can go to stores again, as they are now used to perks like lower prices or lower prices. greater convenience.
3 – Online opportunity: Kao aims to strengthen the “super prestige brand” SENSAI in key markets
Kao Corporation is working to strengthen the online presence of its high-end beauty brand SENSAIIn key markets such as Japan, China and Europe, in order to strengthen its position in the premium skin care market.
A crown jewel of Kao’s luxury portfolio, SENSAI was launched in Europe in 1983 and is best known for its flagship ingredient, Koishimaru silk.
In order to make SENSAI its international flagship brand, Kao introduced the brand in Asia from 2019, starting first in Japan before expanding to China in 2020.
Souichi Yamaguchi, vice president of SENSAI, expressed the strength and potential of the brand in the market today, despite the COVID-19 pandemic.
4 – Shade Selector: Watsons to Launch Virtual Foundation Trial to Solve Major Consumers’ Sore Point
Health and beauty retailer Watsons to launch a tool for testing virtual foundationsIn the second quarter of this year, starting with Malaysia and Hong Kong to resolve what it considers to be a huge “pain point” for consumers.
The new dedicated foundation shade finder was developed by the company’s in-house digital agency, eLab, and is powered by artificial intelligence (AI) technology to help consumers choose the right foundation. more suited to their complexion and skin type.
It will first be rolled out on the Watsons mobile app, then rolled out in stores as a digital gadget.
Starting in the second quarter of the year, the app will launch in Malaysia and Hong Kong and showcase the foundations of all brands available in Watsons.
5 – E-volving times: COVID-19 pushes Singaporean indie perfumery to face its future in a digital world
COVID-19 pandemic is pushing independent Singaporean perfumery, Sifr Aromatics, digitize your businessWith an e-commerce platform and a bespoke online perfume service that it aims to launch this year.
Sifr Aromatics founder Johari Kazura is a third generation perfumer whose family founded the local Kazura perfume store in 1933.
After a jaunt abroad more than ten years ago, Kazura returned home to start his own perfume store in 2010 to carry on the family legacy with a modern twist.
For 10 years, perfumery has made a name for itself. Some of his notable achievements include being named in the Louis Vuitton Singapore City Guide and expanding into the Australian market.
