Grammy-winning artist Alicia Keys has a distinct voice in music, but perhaps even more striking in the beauty industry.
his quest for truth to her image and identity has been a common refrain throughout her life and career, but reached an all-time high when she quit wearing makeup in 2016, sparking more conversations about beauty standards and Self-confidence. After fully committing to shake a naked face and influence a number of celebrities to join her, Keys’ look explicitly became a lifestyle.
Although Keys is putting on makeup sometimes now she emphasizes that it should be a choice for each person. In doing so, Keys collaborated with famous drugstore cosmetics brand Elf Beauty to create a wellness and lifestyle brand called Keys Soulcare.
Her vision for Keys Soulcare goes far beyond the skin. “I sat down with so many peopleThe artist told Beauty Inc., explaining that the arrival of Oakland, Calif.-based Elf Beauty as a partner of Keys Soulcare, her own first-line community “beauty lifestyle” and cruelty free that was launched on December 3, “felt natural – the right energy, the right people, the right timing, the right understanding of the story we need to tell, that I have been on my way to. find all those years ”.
Close to a year in the works and released just in time for the holidays, Keys has launched three new products, offerings, as she calls them, which are a candle, a face cream and a face roller. Inspired by her own skincare journey and her love of ancient beauty rituals, these offerings allow people to make their beauty regimen part of their nighttime routine. With an emphasis on ‘time for me’ and self-esteem, the description of each offering provides both skin care and soul care benefits, in addition to a statement. for consumers, all of which provide insight into the satisfying experience that each offering can deliver.
He is well documented Keys has dealt with skin issues over the years, so she found it imperative to work with a licensed dermatologist to create the Keys Soulcare offerings.
The Skin Transformation Cream hydrates, plumps and nourishes, aiming to provide revitalizing and glowing skin. Created alongside an Austin-based dermatologist and board-certified, Dr. Renée Snyder, the founder of The people of W3ll, this cream purifies and centers the mind. It’s made with bakuchiol, a plant-based alternative to retinol, and an antioxidant-rich exfoliant that helps improve the appearance of skin tone and texture. Malachite, another ingredient used in the cream, has been used for thousands of years to cleanse, purify and soothe the mind as well as the skin. Ceramides and Hyaluronic acid is also present in the cream, providing long lasting hydration for a look of radiance and regeneration.
The soul care benefit of this face cream is that it nourishes, calms and centers the mind as well as the skin for a major transformation of body and soul. The affirmation of this offer is: I welcome all circumstances as a catalyst for change.
The Obsidian Face Roller stimulates the senses while helping to revitalize the appearance of skin tone, texture and suppleness. Obsidian is a volcanic glass forged from rapidly cooled lava and has been used for thousands of years in feng shui and other healing rituals to repel negativity in addition to removing psychic smog that can surround consumers. . Delicately handcrafted from natural obsidian stone, this roller is best paired with Skin Transformation Cream (or the cream, serum or oil of the consumer’s choice) for deeper massaging sensations , enhanced absorption and accelerated benefits.
The soul care benefit attached to this face roller is the fact that obsidian is known to block negative energy and its refreshing touch energizes while soothing, promoting a sense of tranquility while expanding the body. consumer awareness of the present moment. The affirmation of this offer is: I am strong, capable and unstoppable.
The Sage + Oat Milk Candle exudes a warm and welcoming scent while inviting consumers to connect deeply with themselves. Considered sacred by the Egyptians and other ancient civilizations, the safe has a smoky yet soothing heat that creates a relaxing ambience. Oat milk gives off a scent like a love letter to your soul, according to the Keys Soulcare website.
The soul care benefit that this candle offers is the ability to propel consumers back to reset and back to center. The affirmation attached to this offering is as follows: I shine with full power.
When asked to describe what consumers can expect from Keys Soulcare in one word, Alicia Keys used the word “unlimited‘.
“Your energy and how you feel will skyrocket and the beauty that will come from you is simply limitless,” says Keys. “You can just expect to be more connected – across the board. “
In other words, Keys Soulcare goes beyond skin care to truly take care of the whole self – body, mind and spirit.
You can find Keys Soulcare’s offers on Ulta and keysoulcare.com.
