Allure Designs in Beauty celebrates its 25th anniversary!


Libertyville-based company celebrates a quarter of a century of exceptional service

Shelly malizola

Allure Designs Salon + Boutique, located at 521 N Milwaukee Ave., Libertyville, IL, is proud to celebrate 25 years of service! Allure started out as a small hair and nail salon and over the years added retail services and items, becoming a full service salon, with spa services and a retail boutique. complete.

“Every small business owner hopes their business is successful, and I am grateful that Allure has become what it is thanks to a community that loves and supports small businesses,” said Founder Shelly Malizola. “I sincerely believe that my success is due to my incredible team and their commitment to education and collaboration. My business model is unique to our industry, with an in-house program and an academy full of dedicated employees.” Malizola added.

The Allure team is made up of employees who are offered health insurance, PTO, profit sharing bonuses, and many other perks that are not typically offered to stylists and estheticians.

“I think my team gives their all every day and enjoys working as a team with a vested interest in caring for our clients. They are enthusiastic and passionate about the work they do and where they do it, and their customers come away delighted with the results. “

As a reflection of their superior service and skills, over the past 6 years, Allure has received one of the most prestigious awards in the hair salon industry, being named one of the top 200 every year. salons by Salon Today since 2016. Allure was also featured at Modern Salons’ 2020 commercial celebration for the reinvention of the business during the 2020 pandemic.

In addition to providing award-winning service, the Allure team also strongly believes in community spirit. Each year, they proudly donate money and service products to various organizations and charities to help support their clients and their community. Allure recently focused its philanthropy efforts on Lake County Haven, a social service agency dedicated to meeting the needs of homeless women and children. Allure provides hairstyling services to residents so that they can look and feel great when they enter the workforce.

“Seeing the residents of Haven feel better about their outward appearance when they leave the salon reminds us how powerful salon services are to people’s psyches,” said Shelly. “I really love our industry and what it brings to people.”

About Allure Designs Salon + Boutique

For 25 years, Allure has worked to make customers feel better. In 2012, they moved to their current space in downtown Libertyville. What started out as a small hair and nail studio is now a full-service salon and retail boutique, showcasing an extensive collection of fashion accessories, clothing and gifts.

Allure has won numerous industry awards as one of Salon Today’s Top 200 Shows in 2016, 2017, 2018, 2019, 2020 and 2021. Allure has received recognition and awards for salon culture, employee compensation and benefits, customer service, retail and merchandising, profit center growth and reward.

About Shelly Malizola

Shelly Malizola is the founder of Allure Designs Salon + Boutique in Libertyville, IL. Shelly is a member of the Chicago Cosmetology Association and the Professional Beauty Association. She is a business coach for salons and small business owners. Shelly is a graduate of the Goldman Saches 10,000 Small Business program. She sits on the advisory board of several cosmetology schools in the region. She also devotes her time to her community by serving on the Board of Directors of Mainstreet Libertyville and she co-chairs the organization’s Economic Vitality Committee.

In 2019, in response to the Covid-19 pandemic, Shelly also founded The Beauty CloudTM. The Beauty Cloud offers accessible aesthetics to women around the world seeking better skin, quality education, and premium products.


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