An eco-responsible beauty brand takes on new foundations

Liz needham

Cannock-based FFS Beauty is the award-winning sustainable brand behind the UK’s first female shaving subscription box.

As sales continue to soar, the company, which is already listed in High Street stores including Next’s signature Beauty Halls and Ocado, has moved to a new 5,500 square foot base on the Morgans Business Park. , Betty Lane, to meet the demand.

The extra space will also help FFS Beauty, which has created the world’s first three-step feminine shaving system, as they plan to launch in France later this year. Having already been available to ship throughout Europe, the move will strengthen ties within the country as it will create a fully integrated French shopping website and platform allowing the brand to expand into new markets.

Liz Needham, Managing Director of FFS Beauty, said that FFS Beauty was born out of a passion for creating quality, women-centric shaving products that set themselves apart from other products in the market not only through their commitment to durability and reduction of plastic, but also by their performance.

She said: “Our new warehouse space is part of a larger plan to double production next year. We have already reached over 100,000 active subscribers with over 1.5 million shaver sets sold and have ambitious plans to continue this strong growth.

“Expansion in France is the next logical step. We already have significant interest from the country with people ordering items to be shipped around the world. This is the next step and will create a fully dedicated French site offering the same great, sustainable products while expanding our reach.

“This is an exciting new chapter for the brand and we are delighted to be able to continue to develop our sustainable and plastic-free ranges. “

FFS Beauty, which stands for Fuss Free Shaving, is the UK’s first female shaving subscription box. Launched in 2016, it was born out of a passion for creating women-centric, locally sourced and sustainable beauty products.

Manufactured in the Midlands, each of the ergonomically designed razors, which have been designed to perfectly fit the female hand, are customizable and feature six diamond-coated steel blades per head. The company also operates an in-house blade recycling program where members can return their used blades for recycling.

Last year they also launched a new line of luxury home spas. The Botanicals range is handcrafted in a local factory that is purely powered by renewable energies, making them as good for the planet as they are for your body.

With sustainability a key factor, the company is also 100% cruelty-free and approved under the International Leaping Bunny Program, while also committing to become carbon neutral by not only offsetting but reducing carbon consumption.

All packaging is plastic free and recyclable with compostable plant-based packaging and 100% recyclable cane tubes.

Recognized in the industry for its innovative approach and design, FFS Beauty won the Editor’s Choice and Eco Lifestyle awards at the Beauty Shortlist Awards this year, recognizing ethical beauty lines going beyond. They were also recognized at the Global Make Up Awards 2020, were gold winners at the London Beauty Awards in 2019 and were voted Product of the Year in the Consumer Survey of Product Innovation 2019, as well as in the OK Beauty Awards magazine. 2018.

It is the British brand that is making huge waves in the beauty and shaving industry.

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