Biz Buzz: 8 New Rexburg Commercial Area Tenants Want You To Look Your Best


Do you want to know what’s going on in the eastern Idaho business scene? We have what you need. Here is an overview of this week’s economic news in the valley.



The Rexburg commercial development now houses a hair salon, spray tan and aesthetic shops

Christina Stoddard, third from right, with her children. Stoddard is the owner of Beach Bum Spray Tans inside the West View Suites strip in Rexburg. | Courtesy of Christina Stoddard

REXBURG – People wanting a new look in 2022 can do it all in a new commercial strip in Rexburg.

Eight tenants moved into the West View Suites development at 1183 Summers Drive behind Mike Merrell Dentistry earlier this year. Among the tenants are a hair salon, a business offering botox and other cosmetic injections, a spray-tan shop, an eyelash extension clinic and other beauty shops.

Tenants include Beach Bum Spray Tans, Studio Bliss, Tyler May’s Lux Lab-Lashed, Lash Out Esthetics, MD Esthetics, Injector Jess Cosmetic Injections, Fresh Face Esthetics, and Hanson Hair Co.

Christina Stoddard, the strip’s business manager and owner of Beach Bum Spray Tans, told there’s been a steady stream of customers coming through the doors since it opened Jan. 1.

“Everyone stays busy and their clientele has followed suit,” Stoddard says of tenants who previously operated in another location. “Some of them aren’t completely done with school, so they’re doing what they’re allowed to do for now until they’re done. Others have been doing it for a year or two.

Stoddard focuses exclusively on spray tans, but will add eyelash extensions in about a month.

Stoddard’s experience with self-tanners began years ago as a participant in fitness competitions. When her daughter became a high school cheerleader, she helped her and her team get spray tanned.

“I thought it would be a really good side hustle. I started it in June, and it just grew from there,” Stoddard says. “I like the interaction. I meet so many new people. It was awesome.

Stoddard also works at Mike Merrell Dentistry next door.

Merrell, owner of the tape, says Miracle-Ear once took up all the space. He moved about five months ago to a larger building nearby.

Merrell was looking for a new tenant when Stoddard and women with similar businesses approached him.

“These girls… were all looking for somewhere to go that they could afford. They only needed a little space, but they couldn’t afford much else. So we remodeled that side so they had an affordable place to conduct their business,” says Merrell.

So far, Merrell says it has proven to be a mutually beneficial arrangement.

Stoddard says there aren’t many brick-and-mortar spray tan shops in eastern Idaho, and she’s happy to have a space to serve customers. She hopes it will continue to grow.

Beach Bum Spray Tans is open Monday through Thursday from 5 p.m. to 8 p.m. and by appointment. It is also open Friday and Saturday from 10 a.m. to 6 p.m. Visit the website or Facebook page for more information.


A new cafe opens in Shelley

SHELLEY – Longtime Shelley resident Jessica Southworth celebrated the grand opening of her new cafe over the weekend.

The Corner Cup opened in October at 169 West Pine Street. The grand opening was on Saturday, and Southworth told she was pleased with the turnout.

The shop serves coffee, pastries, hot chocolate and Italian sodas. One of the more unique items is the Mushroom Coffee, which she describes as a “functional energy drink” that’s “really good.” The most popular menu item is the latte.

In the future, Southworth would like to feature local artwork and bands in their shop. will publish a more in-depth story soon.



Local chiropractor on a quest to make care more convenient and accessible to patients

luke watson is ridge chiro photo
Luke Watson, left, is the owner of East Ridge Chiropractic at 1320 South Ammon Road. | Photo on the right taken from Google, April 2021

AMMON — When Luke Watson moved to eastern Idaho with his family in 2020 to open a chiropractic clinic, he wanted to try something that set him apart from other clinics in the area.

His only connection to the area was a friend who learned that Bob Heaton, a chiropractor from Ammon who had practiced for 42 years, was retiring. Watson’s friend suggested he consider taking over the building at 1320 South Ammon Road, where Heaton had served patients for many years.

The Washington native opened East Ridge Chiropractic there in September 2020 after settling in Rigby. As Watson reflects on the past 16 months in business, he tells “so far so good.”



‘Humble, generous and hardworking’ owner of iconic bakery dies unexpectedly

Local Fire Station Subs will donate to the destroyed Firth Fire Station

Game store takes over building once occupied by local newspaper

New flower and gift shop in Rigby incredibly ‘busy’ after only a few months in business


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