Ti Gong
The China Beauty Expo is the major beauty fair in Asia.
The China Beauty Expo, the largest beauty salon in Asia, was held this week at the Shanghai New International Exhibition Center. More than 3,200 brands of cosmetics and personal care products at home and abroad showcased their latest products on more than 230,000 square meters.
As China’s most important trading platform for international cosmetics companies entering the Asian beauty market, this year’s exhibition was even more crucial for the industry’s recovery amid the pandemic of COVID-19.
“As the leading cosmetics fair in Asia, CBE shows the strong vitality of the beauty economy in the context of a changing global financial environment,” said Gu Dongfang, vice chairman of the board sub-board. Chinese for the promotion of international trade. Light industry.
“I hope the participating brands will improve exchanges, deepen cooperation and share new opportunities through this event. “
From head to toe, shoppers were able to find everything they were looking for. Special pavilions were set up for imported cosmetics, skin care products, beauty salon equipment, medical cosmetic devices and nail and eyelash beauty machines, as well as logistics and supply of ‘gift wrapping.
Ti Gong
More than 3,200 cosmetics and personal care brands from here and elsewhere presented their latest products.
“Environmental protection, low carbon emissions, organic and healthy lifestyles have become dominant trends and an important national strategy,” said Liu Gang, vice president of MEBO Group, a leader in science and technology. regenerative life. “These are also the areas in which we are engaged. for many years.
The group’s latest product – MEBO Proxylane Capsule Mask – was launched at the exhibition. It has also initiated cross-intellectual property cooperation with the popular cartoon “Shawn the Sheep”. The collaboration is a big step for the national brand towards the international. The mask has functions such as cooling, moisture retention and wrinkle resistance.
The IP signing ceremony featured young idols, beauty KOLs (Key Opinion Leaders) and live broadcasts, all of which catered to the younger generations – the main consumers of luxury cosmetics. – which have a powerful influence on increased digitization and a greater preference for cross-brand collaborations.
Ti Gong
MEBO has started a cross intellectual property cooperation with the popular cartoon “Shawn the Sheep”.
