Facebook paid for online events | Facebook Now Lets Small Businesses Make Money From Its Paid Online Events: Here’s How It Works

Facebook announced it was launching a capability that allows small businesses, creators, educators and media publishers to earn money from online events on its platform and now Page owners can create an online event, setting a price, promoting the event, collecting payment and hosting the event, all in one place following the coronavirus pandemic and social distancing norms.

With social distancing mandates still in place, many businesses and creators are taking their events and services online to connect with existing customers and reach new ones. People are also relying more on live video and interactive experiences when they can’t physically come together. In June, the social media giant saw Pages live streams double from the same time last year, which was largely attributed to streams since March.

“In testing, we’ve seen businesses use Facebook to host expert talks, trivia events, podcast recordings, boxing matches, cooking classes, intimate dates, fitness classes and more. “, Fiji Simo, vice president, head of Facebook App, said in a statement.

According to Facebook, by combining marketing, payment and live video, online paid events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach large audiences, and the company is testing paid events with Messenger Rooms for more personal and interactive gatherings.

“Now Pages in 20 countries around the world that follow our partners’ monetization policies can start charging for online events, making it easier for millions of people and small businesses to earn money. on Facebook,” Simo added.

The company has asked Apple to reduce its 30% tax on the App Store or allow it to offer Facebook Pay so it can absorb all the costs for struggling businesses during COVID-19. However, the iPhone maker rejected both of its demands and SMBs would only receive 70% of their hard-earned revenue.