Huda Kattan calls for change in the beauty industry: video

0

Scroll down Huda KattanInstagram page, hit play on one of her Youtube videos or just take a look at her brand’s website and it instantly becomes clear that the influencer turned head of beauty is as real as it gets. . While she can get the shit out of her nose, she’s also the first to admit that she’s done a job. She’ll edit her photos here and there, sure, but you better believe the 37-year-old mogul is telling her fans when she uses Facetune.

And after a year of self-reflection, breakthroughs and a life-changing makeup-free campaign for her new skin care brand Wishful, Kattan calls on all beauty brands to stop perpetuating beauty standards. toxic and consumers to work for empowerment. To get his point across, Kattan publishes a video on the subject on his Youtube page on Saturday March 6 and We had the first look!

“Why can’t we just normalize things to normal? There’s this pressure from these big beauty companies not allowing us to be ourselves. They keep telling us, ‘No, you can’t be yourself. You must be something else. I’m just fed up, ”says Kattan Elegant from Us Weekly in an exclusive interview. She admits that there are a few open and honest brands in the industry, but others are promoting a false standard of beauty by selling skincare through make-up models or campaigns with photoshopped faces.

Kattan learned about the flaws in the industry when creating her new skincare line, Wishful, which launched in February 2020. After noticing the “smoke and mirrors” used in the countryside, she said decided to take a different approach with his line. It meant no makeup, real people – no models – and no Photoshop.

Courtesy of Huda Kattan / Instagram

But standing in front of a camera wearing everything can be a challenge. “Our Wishful campaign was very moving for me. I know I have self esteem issues and was dealing with them. I must have had a conversation with myself, like, ‘Look at this girl, she’s pretty good. You said you wanted to do this photoshoot without makeup, without Photoshop, so be in this moment and accept it. And there was a time when I really changed. I’ll cry thinking about it, ”Kattan said. Elegant. “Photoshop and makeup are sometimes like your armor. “

Once stripped of that “armor,” Kattan says her entire vision of beauty has pivoted. “For a really long time, I covered myself in makeup because I thought I wasn’t good enough. I thought, ‘Oh, I’m not that perfect standard of beauty.’ And through a lot of therapy and life coaching, I’ve come to understand that makeup is just that tool. Makeup isn’t full of who you are, it’s just an addition and an expression of who you are.

Huda Beauty Founder Says The Mental Shift From Using Makeup To Fit Societal Norms To “Glamming Because I Want It, Not Because I Have to” happened once it stopped. to seek acceptance from the world around him. “People almost feel like they need permission to feel empowered. We say it, “We want to feel empowered, we want to feel all of these things. But that aspect of permission is there, ”Kattan says. “You have to accept yourself and you have to know how amazing you are. Not everyone around you defines you.

To help catalyze change in the beauty industry, Kattan is committed to managing her business and personal accounts with honesty at the forefront. “I am both an influencer and a brand. And if I don’t start to be honest then I’m part of a problem, ”she said. We. “I might still be using Photoshop and Facetune, but we just have to be honest about it. We need to level the playing field and tell people what you are really doing. ”

She adds, “There have been so many incredible changes in 2020 where we as a community are able to demand so much from equality to recognition. And if we don’t meet here [the beauty industry] in the same way, we are not going to be able to make the change.

Hear the best Hollywood stars give their best tips and tricks on Glam Squad Confidential
Listen on Google Play Music

Share.

About Author

Leave A Reply