Nordstrom Inclusive Beauty: 19 Black-Owned Beauty Brands to Buy

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If you are a frequent Nordstrom buyer, you may have already noticed the retail giant’s commitment to expanding its selection of beauty products and filling its shelves (both virtual and physical) with various brands that serve black and brown consumers. – brands that have often been overlooked or undervalued in the beauty market in particular. . First launched in October 2020, Nordstrom Inclusive beauty category continues to grow and add more amazing and innovative Beauty brands owned by blacks to its range.

The retailer also Just announced this month he takes the 15% commitment – committing over the next 10 years to a tenfold increase in the total number of purchases of brands owned or founded by blacks by the end of 2030. By partnering with the non-profit organization, Nordstrom devotes 15% of its storage space to black businesses. It is the first of nearly 30 retailers to make a 10-year commitment, during which time it will work to increase the number of black-owned and founded businesses it partners with.

It’s already off to a good start. You will find plenty of The best of beauty and Readers’ Choice Award winners among star-studded offers, which now include Beauty bakery, Baby Braid, Briogeo, Sun, and Beauty Uoma. Nordstrom describes this section as “an organized assortment of products created for everyone, regardless of skin or hair type, skin tone, skin tone or texture” – in other words, what the standard should be? basis for the set beauty industry.

Of course, we appreciate seeing such a ubiquitous company prioritizing Black-owned brands and highlight all the hard work independent brands put in behind the scenes to ensure Black consumers to feel seen, heard and represented in an industry still largely run by white men. And trust us when we tell you these brands are some of our favorite makeup looks, hair care, and skin care products on the market.

Now, without further ado, shop Nordstrom’s Inclusive Beauty category to find your new must-haves for 2021 and beyond.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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