Kohl’s is adding a bit of glamor to many of its stores in Monmouth and Ocean counties.
It will bring Sephora to Kohl’s in its stores in Middletown, Holmdel, Stafford and Toms River by the end of 2022, Kohl’s said recently. He will unveil the amplified beauty department in 15 New Jersey stores this year.
The others are in Cherry Hill, East Brunswick, Flemington, Ledgewood, Mantua, Marlton, Mays Landing, Morris Plains, Newton, South Plainfield and Westampton. It’s part of an effort to open Sephora at Kohl’s in 400 stores in 36 states.
Sephora at Kohl’s replaces the chain’s traditional beauty assortment.
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It has a 2,500 square foot space inside the store that mimics the look and feel of a standalone Sephora store, featuring makeup, skincare, hair, and fragrance products. Sephora-trained associates also offer beauty consultations and help find products.
Sephora at Kohl’s has rolled out in 2020 to 200 stores to begin with, including 11 Kohl’s in New Jersey.
For Sephora, the partnership with Kohl’s helps expand the prestigious beauty retailer’s customer base while increasing foot traffic in Kohl’s stores.
It also helps expand Sephora, which also has a relationship with JCPenney, away from malls and into other locations in the United States.
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Called “Sephora inside JCPenney”, the arrangement is set to end in late 2022 as JCPenney transitions to a new concept. Last year, JCPenney Beauty opened in select stores and online, with a nationwide in-store rollout slated to launch in fall 2022.
“Across all Kohl’s Sephora locations, customers can explore the signature Sephora experience with a carefully curated assortment of premium makeup, skincare, hair and fragrance brands, as well as clean beauty innovations. and personal care,” the company said in a statement. declaration. Take a look at a typical Sephora inside a Kohl’s:
Sephora still has standalone stores.
Earlier this year, Sephora opened a store in Brick Commons on Chambers Bridge Road and Route 70. The retailer also has stores at The Grove in Shrewsbury and Marlboro Plaza on Route 9.
USA TODAY’s Kelly Tyko contributed to this report.
David P. Willis, an award-winning business writer, has covered business and consumer news at the Asbury Park Press for more than 20 years. He writes APP.com’s What’s Going There column and can be reached at [email protected]. Join his What’s Going There page on Facebook for updates.