In this episode of Speaking of Beauty (a podcast produced by CosmeticsDesign.com and hosted by Editor Deanna Utroske), Neenah’s Director of Product Management Greg Maze not only discusses manufacturing, design, embossing capabilities. , printing and finishing of the company, but also long-lasting secondary capabilities. alternative packaging materials and paper substrates, the importance of collaborating with customers and why he and his team are hoping that a full trade show schedule will return.
“This is what Neenah does really well: we do colors, we make textures, we do custom, we do whatever a brand manager would want in their packaging solution” Maze says, introducing the company at the start of the podcast.
“One of the trends we have observed [even during COVID]… Is everything more sustainable. Consumers, says Maze “Want to support brands that care about sustainability, nature and the environment. And that’s something that’s intensified right now. “
In Neenah, “We believe that wood-based products are the most reliable renewable resource we have… We source our fiber from FSC (or Forest Stewardship Council) facilities. It’s regulated very, very strictly. “
“We are also using more post-consumer content in all of our products and making it available to different brands. ” And he says, “We are looking for alternative fibers, such as cotton, hemp… which are very respectful of the environment.
A collaborative approach to the design and innovation of beauty packaging
Neenah takes pride in her collaborative design process, as Maze explains: “We have our own design center in Neenah where we have designers on staff. So we can provide prototypes, we can brainstorm with the brand owner on different ideas …. Because we are involved in many different verticals, we can bring ideas that we have made for a vertical sector like spirits or wine and we can bring beauty and well-being.
“One of the extensive resources we’ve provided… is our prototyping… when we can provide you with a prototype that you can touch, feel and share with decision makers, I think that makes all the difference in the world. “
Trade shows and face-to-face events are still important
Asked about Neenah’s plans to exhibit at beauty industry events in 2021, Maze explains that, “Historically, we have always participated in LuxePack and various events in the commercial printing, packaging and large format industry.
“We have obviously taken a break and are currently evaluating… if the consumer and the public are ready, we plan to be there, because we think it is necessary to be at these events, it is good to interact with customers and brand owners and having those conversations… one-on-one is always the best.
Learn all about Neenah Fine Paper & Packaging and how the company serves cosmetics, personal care and wellness brands of all sizes by listening to the full episode of Speaking of Beauty in Top of the page.
Links to select cosmetic design cover:
Neenah Launches Hemp Fiber Packaging Material for Beauty Manufacturers
Neenah packaging adds packaging and personalization options
Neenah packaging acquires FiberMark
Find Neenah online:
Speaking of Beauty is a podcast featuring meaningful conversations with experts, insiders and entrepreneurs about the personal care, cosmetics and fragrance industry. Speaking of Beauty is hosted by Deanna Utroske and a production of CosmeticsDesign.com.
Music is the Cherry Blossom by Kevin MacLeodand used under Licence.
