The body care trend is taking the beauty industry by storm right now – here’s why

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Body care is booming. This is a fact that you are probably well aware of, even if you do not have access to concrete marketing data. Launch after launch, the skin care industry moves down the neck, arms and all over the body. Once properly separated, it has now become difficult to distinguish between skin and body care, as the body care trend seems to be intimately linked to the success of the skin care industry.

It was a slow trickle at first. Drunk Elephant launches body treatments in April. Milk makeup has dropped a CBD body oil in May. Kosas tackled deodorant in June, followed by Function of Beauty’s body care line in July. It doesn’t even begin to include the necessary influx of hand sanitizers created by beauty brands, neither – nor the moisturizing hand care which then followed.

“Sales of body care, including body lotions, deodorants, foot care, hand care and massage products, increased significantly as a percentage of sales in 2020 compared to 2019,” said Brandi Halls, brand director at Lush, told the Zoe Report via email. . “And, of course, hand care has also seen an increase in sales due to customers needing dry hand lotion due to increased use of hand washing and hand sanitizer. hands. Lemon Flutter Cuticle Butter was the bestseller in this category. “

And that makes sense, in a classic way, of supply and demand. Nonetheless, the merger of skin and body care throughout 2020 deserves a closer look, as it raises a question: is the skin care industry taking over body care, or is it- the reverse?

How the body care trend took off

To understand why the distinction matters, it is important to note the size of the two categories within the industry. According to McKinsey & Company, retail sales for the world the beauty industry has reached $ 500 billion in 2019: $ 140 billion in skin care, $ 236 billion through “personal care products”, which includes bathing, hair care, etc.

The same article also shared the impact of the industry in the wake of the pandemic outbreak and subsequent lockdowns:, nail and hair care products grew 300% year over year. wrote Emily Gerstell, Sophie Marchessou, Jennifer Schmidt and Emma Spagnuolo. 2019, while sales of nail care products (218%), hair coloring (172%), and bath and body products (65%) are up. “

Then there is the more holistic point of view. “The skin is the largest organ in the human body and it’s important to take care of everything, not just the skin on your face,” says Kelley Martin, Marketing Director of skyn ICELAND (who has just launched his first face and body product). “I think it was a natural conclusion for the skin care industry to extend its reach to body care, as consumers begin to realize that their multi-step facial routines should be applied as well. to the rest of the body. Specific areas of the body show signs of aging as they do on the face, such as the neck and décolleté, so people are particularly looking to target these areas. “

Joanna Vargas – Celebrity Facialist, Author and Founder of Joanna Vargas Salons and Skin Care – agrees with the renewed emphasis on the cleavage, citing a slight increase in sun damage after “more free time this summer”. That said, there is also the sheer joy of being pampered. “I think people have found it really relaxing and stress relieving to take care of themselves during this time at home,” she notes. “Now that things are opening up, clients are improving their game and trying to incorporate more rituals into their regular routine.”

what Really Popular right now in body care

So what rituals do people actually adopt? Enter Dr Flora Kim, a certified dermatologist. When it comes to popular skin treatments, Kim points out laser procedures that “resolve pigment and redness / vascularity” as well as “radiofrequency microneedling and fractionated microplasma to stimulate bonding stimulation, firm skin, and reverse skin damage. sun damage “.

“People are interested in radiofrequency or ultrasound skin tightening treatments,” adds Dr. Paul Jarrod Frank, cosmetic dermatologist, author and founder and chief medical officer of PFRANKMD. “They are also very interested in cellulite treatments where I use things like BioStim and other heat based technologies.” The new technology had also caught the attention of Vargas customers; she says she Supernova body care is most popular because “it exfoliates, hydrates and reduces inflammation via cryotherapy and oxygen” and “my patented LED light bed is something everyone does after every service”.

Perfume also plays a major role in the body care space, arguably even more so than in facial skin care. The burgeoning skincare brand, Hanahana Beauty, is uniquely positioned to speak out on the subject: they are currently offering their shea butter for the body in five unique fragrance options, including fragrance-free.

“I think people are looking for different scents that will more than smell good, that will make them feel,” says Abena Boamah-Acheampong, Founder and CEO of Hanahana Beauty. “So I have the impression that with our amber, it makes you feel lush, it makes you feel good. For me, when we create our perfumes, it is obviously based on the smell, but how does that do what? Does it refresh or does it have multiple uses? Like lavender is soothing, eucalyptus can be refreshing, all of those different things. How can this affect the person who puts it on? “

Build your own body care routine

New to the all-over skin care movement? You can start with something as simple as a lotion that you like or an ingredient already in your facial routine. After that, it’s time to pick up a product or two. Keep scrolling to buy The Zoe Report’s recommendations for the best body care, with even more tips and tricks from the pros.

We only include products that have been independently selected by The Zoe Report editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

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