What is the future of beauty?


With Kaihan Krippendorff, author, business strategist and consultant to large companies; Jean DiJulius, a leading authority on world-class customer experience; Gordon miller, Brainless CEO; a panel of industry experts, including: Gino Barbo, CEO, Salon Service Group; Tiffany Walden, Chief Operating Officer, Olaplex; Jessica phillips, vice president of merchandising, Ulta Beauty; Rodrick Samuels, director of education, Hair Lab Detroit Barber School and educator Andis; Lauren Moser Samuels, Academy Director, Hair Lab Detroit Barber School; and Nina Daily, executive director of PBA. These industry leaders sparked conversations about being United By Beauty and creating the future.

The sold-out event kicked off with the PBA 2021 Industry Insight Report, sharing information on the industry’s recovery from COVID. Some of the findings included:

  • Demand increased for key services compared to a year ago, including a 32% increase in haircutting and coloring visits
  • A third of those polled expect a continued increase in demand in 2022
  • 71% of salon and spa professionals are engaged in their profession, compared to 66% in 2020

Future-oriented takeaways continued throughout the day and included:

  1. The fourth option. The innovative option that no one has thought of or acted on. Innovators recognize when their competitors have stopped thinking and see an opportunity to go beyond the obvious and seek a “4th option,” says Kaihan Krippendorff.
  2. Be the strong customer experience. According to the speaker Jean DiJulius, we need to become obsessed with changing the customer experience by prioritizing our cultures and making service the strongest competitive advantage.
  3. Be aware of the business you say you are in. Whether you are cutting hair or providing a service, Kaihan Krippendorff advises you to be aware of your trade and to use it to define your strategy.
  4. We are stronger together. Look for opportunities to help grow and mentor future professionals and lay the foundation for your career longevity. Listen to emerging professionals for new and creative concepts and be open to new ideas.

The event was sponsored by some of the biggest brands in the industry. The opening reception was sponsored by L’Anza, Mazur Group, John Paul Mitchell Systems and SalonClouds +; breakfast by Kao; lunch by Henkel; and the closing reception by Moroccanoil.

With executives representing some of the largest and most innovative companies in the professional beauty industry including: amika, Andis, Beauty Quest Group, Great Clips, Henkel, JC Penney Salon, John Paul Mitchell Systems, Kao, Kevin Murphy, L’Anza, Living Proof, L’Oréal, Mazur Group, Moroccanoil, Neill Corporation, Olaplex, Phorest, SalonClouds +, Pivot Point, SalonCentric, Sola Salons, Sports Clips, Ulta, Wahl, Wella, and more, the conference was not only filled with takeaway inspiration, but also endless networking opportunities.

For images from the event, please visit:
* Please credit “Professional Beauty Association” on all images used.

About the Professional Beauty Association

The Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to uplift, unite and serve the beauty industry and the professionals who improve people’s lives and is the only national organization representing the entire beauty industry. Our members include manufacturers, distributors, salons, spas, schools, independent practitioners, students and industry suppliers. PBA is dedicated to defending and fighting for the rights of the beauty industry, enhancing professionalism and committed to the long term success of the stylist and the businesses that employ and support him. For more information on membership, please visit: www.probeauty.org/join.

Contact: Erin walter
[email protected]

SOURCE Professional Association of Beauty

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