The plans were posted on the Zhejiang Private Economy Research Center on July 17by the Zhejiang Provincial Department of Economics and Information Technology and the Zhejiang Provincial Drug Administration.
The authorities envision the Zhejiang Cosmetics Zone as a hub containing the headquarters of national and international cosmetic companies through to manufacturing, testing and marketing,
“Zhejiang will be built into a high-quality development demonstration zone for the Chinese cosmetics industry and a platform for the cosmetics industry with strong international competitiveness,” said the statement.
The government aims to attract three industry-leading companies with annual sales of over 10 billion RMB (US $ 1.43 billion) as well as five internationally renowned brands by 2025.
He hopes to take advantage of the healthy business environment in Hangzhou City to do so.
“We will take advantage of the good business environment of Hangzhou to attract the headquarters of well-known cosmetics companies at home and abroad to establish a headquarters economy for cosmetics. “
In addition, he plans to cultivate a batch of “cutting edge†brands that will represent more than 25% of the national beauty market by 2025.
By achieving these goals, he hopes the area will generate an annual turnover of over 200 billion RMB ($ 28.6 billion) for the province.
A platform for cosmetics
By developing the cosmetics industry in Zhejiang, he hopes to build a unique national platform for the cosmetics industry.
“With Huzhou Beauty City as the core, large enterprises will vigorously promote and attract investment, bring together related industries and high-end items, promote the construction of the entire cosmetics industry chain and make it a national mountainous region of the beauty industry †said the government.
The province hopes to take advantage of the Jinhua Cosmetics industrial park and the support of Yiwu International Trade City to further develop the industrial cluster.
In addition, it plans to build a series of small and micro cosmetic parks for small businesses to benefit from the platform.
The plans also hope to strengthen Zhejiang’s research and development capacity by increasing political support and capital investment.
According to the report, the government plans to empower local businesses to conduct their own research on cosmetic raw materials, production processes and safety assessment.
He added that he plans to promote this by encouraging cooperation with relevant colleges and universities.
In addition, it plans to improve the testing and evaluation capacity of cosmetics to create “Public testing of first-class cosmetics”.
This will be led by the Provincial Food and Drug Inspection and Research Institute and will involve other institutes such as the National Laboratory of Cosmetic Animal Substitution Testing Technology and the Key Laboratory for Microbiological Testing of drugs and the State Food and Drug Administration.
Made in Zhejiang
Ultimately, by developing Zhejiang as a cosmetics hub, the government hopes to promote the “made in Zhejiang” brand and Chinese beauty companies.
The cornerstone to achieve this ambition to improve the quality of cosmetic products from Zhejiang.
In addition to offering companies advice on how to improve the quality of their products, the government said it plans to raise and implement standards in the cosmetics industry to ensure quality and safety. safety of manufactured products.
This would include implementing a digital “traceability system” to emphasize accountability, he said.
These initiatives would benefit companies by increasing their ability to provide mid to high end cosmetic products.
In addition, he hopes to do so by encouraging companies to develop strategies for their own brands and strengthen their implementation capacities.
He said he plans to help local businesses “Accelerate the internationalization of beauty brands” and “develop brand awareness and improve the image of Zhejiang cosmetics.”
This would involve enabling them to participate in domestic and foreign exhibitions, helping them register trademarks abroad and actively exploring opportunities in the international market.
In the future, the government hopes to help develop and foster the level of creativity among cosmetic companies so that they can become the next pioneers in the industry.
