Libertyville’s Allure salon celebrates 25 years in business


Allure Designs Salon + Boutique, 521 N Milwaukee Ave., Libertyville, celebrates 25 years of service.

Allure began as a small hair and nail salon and over the years added services and retail items, becoming a full-service salon with spa services and a full retail boutique .

“Every small business owner hopes their business will be successful, and I’m grateful that Allure has been made what it is by a community that loves and supports small business,” said Founder Shelly Malizola.

“I truly believe my success is due to my incredible team and their commitment to education and collaboration. My business model is unique to our industry, with an in-house curriculum and an academy filled with engaged employees.”

The Allure team is made up of employees who are offered health insurance, PTO, incentive bonuses and many other benefits not commonly offered to stylists and estheticians.

“I think my team gives it their all every day, and they enjoy collaborating as a team with a vested interest in taking care of our customers,” Malizola said.

“They are excited and passionate about the work they do and where they do it, and their clients come away thrilled with the results.”

A reflection of their service and skill, over the past six years, Allure has received one of the most prestigious awards in the salon industry, being named one of the top 200 salons by Salon Today every year since 2016. .

Allure was also featured at Modern Salons 2020 corporate celebration for reinventing business during the 2020 pandemic.

In addition to providing award-winning service, the Allure team also strongly believes in community spirit. Each year, they proudly donate monetary and service products to various organizations and charities to help support their customers and community.

Allure recently focused its philanthropic efforts on Lake County Haven, a social service agency dedicated to meeting the needs of homeless women and children. Allure provides hair services to residents so they can look and feel great as they enter the workforce.

“Seeing Haven residents feel better about their outward appearance when they leave the salon reminds us how powerful salon services are for people’s psyches,” Malizola said. “I really like our industry and what it offers people.”

Shelly Malizola is a member of the Chicago Cosmetology Association and the Professional Beauty Association. She is a business coach for salons and small business owners. She is a graduate of the Goldman Sachs 10,000 Small Business program. She sits on the advisory board of several cosmetology schools in the region. Malizola also dedicates his time to his community by serving on the Mainstreet Libertyville Board of Directors and co-chairing the organization’s Economic Vitality Committee.

In 2019, in response to the COVID-19 pandemic, she also founded The Beauty Cloud, which provides accessible aesthetics to women around the world seeking better skin, quality education and beauty products. confidence.

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