During the COVID-19 pandemic, automakers have turned to sell cars entirely online. Programs like General Motors’ Shop. Click on. Drive., And Toyota SmartPath allow car buyers to research the dealership’s inventory, arrange for door-to-door test drives (the dealership will drop it off at your house and pick it up afterwards), and even negotiate prices and close the sale without ever putting feet in a dealership. Volvo even announced that its next list of electric cars will alone be sold online. Not all automakers are on board with the trend of contactless shopping. But most seem to be heading towards her.
Mitsubishi is the last to sign. The brand’s new ClickShop system almost allows car buyers to complete the entire buying process through the Mitsubishi website.
ClickShop, Mitsubishi says “allows customers to see the full picture of inventory in their area, directly from their phone, tablet or laptop. Customers are also not required to submit their contact information to unblock offers. »Buyers can complete the trade-in process and request a credit or lease for a car entirely through ClickShop.
Dealer visit is always required to sign
However, road tests and paperwork preparation still require a trip to a nearby Mitsubishi dealership. Some online digital retail efforts from competing manufacturers include door-to-door test drives and vehicle delivery.
This may be a missed opportunity for Mitsubishi and its small dealer network. The Japanese automaker’s footprint in the United States has shrunk to just over 300 dealers. For many car buyers, it is not a nearby Mitsubishi dealership. This can limit the attractiveness of some excellent cars (the Foreign 2022 looks like it could be one of the best vehicles in its class… but the lack of a support system for that will keep many buyers away).
Online car sales are the inevitable future. specific to KBB Dealer home services will allow you to buy almost any car without leaving home and organize service for your existing car. Hopefully ClickShop is just Mitsubishi’s first step towards selling online.
