The tremendous development of technology has affected all industries, and cosmetics are no exception. With the increasing demands for new products and different application methods, these makeup giants are contributing a lot in the field. New developments are happening every day in the cosmetics and beauty industry. If you are a makeup fan, you are in for a treat.
By JESSICA MCFLY
Read on to learn more about technological trends in the cosmetic world.
Technological trends dominating the cosmetics sector in 2021:
1. Artificial intelligence:
Artificial intelligence used by online shopping apps has come a long way. It becomes difficult to shop online because you cannot try makeup on your skin. But the wonder of AI allows your camera to create an artificial moving image of your face or hands and lets you choose the best product for yourself. Consider the Sephora app that uses simulated measurements of your eyes and lips to try out different looks. Even if you have to buy a gel nail polish kit for your manicure, AI would always help you get that perfect personalized product for your hand.
2. Digital scanner to get the perfect shade:
It is undeniable that more than half of women fear that they will not be able to discover the best makeup products. Choosing the right product won’t be easy with the thousands of options available today. As a result, makeup companies have developed a beauty device to check your skin and find the perfect products for every skin tone. It is essentially a robotic scanner that major cosmetics companies like Lancôme and L’Oréal now use.
3. Make-up sessions on video:
With the digital switch-over of the world, every industry is reaping its benefits. Many people struggle with makeup and prefer to go to a salon for a makeover. Lately it hasn’t been possible to visit a salon, so companies have focused on providing accessible ways for people to wear makeup. People turn to the service of makeup specialists to give them personalized makeup video tutorials. This technology helps many people learn how to look good when they can’t make it to a salon.
4. Bedding that is good for the skin:
Sheets can now be infused with additives that help smooth the skin, thanks to advances in technology. This bedding contains additives such as copper ions incorporated into cushions and pillowcases and helps minimize fine lines and wrinkles. Since it emits copper ions when it interacts with the moisture in your skin, this bedding is most effective at night. Copper ions help in the formation of collagen which helps reduce wrinkles. This technology gives a whole new meaning to the term “beauty sleep”.
5. 3D printing:
Beauty consumers can now customize and manufacture their products using a home make-up printer, thanks to technological advances. Customer can paint and print any color with 3D printers that print lipstick, ensuring immediate satisfaction. Before an organization or a customer creates personalized cosmetic products, they must remember the skin tone, the lifestyle of the customer and the structure of the face.
In conclusion
The cosmetics industry is changing rapidly thanks to technological advances. These technological trends in the cosmetics industry are here to stay. Yes, they may be at the very beginning of their development, but it opens up a lot of opportunities in the cosmetics industry.
