Many people consider the word “clean” to be synonymous with “healthy”, whether it’s healthy for themselves, for the planet or both. In reality, however, the word “clean” doesn’t really mean much. That’s because it’s not a regulated term, so companies can use it regardless of their ingredients. “Clean is a very loose term used in the beauty industry, which is unregulated at this point,” says Engsall. “There really is no clear definition.”
Because it’s unregulated and there’s no agreed-upon definition, it’s up to each company to decide what “clean” means to them. “At The Jojoba Company, we believe these are products that are carefully created and manufactured without any toxic ingredients or harmful chemicals,” Engsall continues. “The ingredients used are ethically sourced and manufactured with the health of the body and the environment in mind.”
“To me, the term ‘clean beauty’ means prioritizing the use of natural, organic, non-GMO and sustainable ingredients that nourish and benefit the skin,” says LeRoux. “Clean beauty products also consider the safety of the end product, the durability and recyclability of packaging, and the elimination of the use of no-unknowns, such as sulfates, parabens and chemicals. petrochemicals. And, of course, clean beauty should always be cruelty-free, from ingredients to final formulation.”
