Accor promotes a holistic approach to well-being


The ongoing global pandemic has only reinforced the importance of well-being in our lives, and the hospitality industry has a major role to play in encouraging people to live better. To coincide with Global Wellness Day, in this article we focus on several wellness offerings from our brands.

In recent years, several global markets have seen a sharp increase in the focus on wellness, between 27% and 65% *. This global trend has simply been amplified by the health crisis. With the increase in stress, anxiety and loneliness caused by the pandemic, the mental wellness (meditation, sleep and brain health) market has strong growth potential and is worth US $ 121 billion * *. For most people these days, the adage “a healthy mind in a healthy body” is actually a way of life. Well-being is no longer an option; it is a basic daily necessity. Other fundamental trends, such as the quest for new experiences, the search for meaning in everyday life, the spectacular digital acceleration, the growing public commitment to Sustainable development, and the social media influence, simply confirm this overall state of mind and promote new ways of consuming.

Accor is a recognized leader in the hotel well-being segment. We take a holistic approach based on fundamental pillars that promote the well-being of our customers when they visit our spas and hotels, but also remotely through digital technology. These six pillars are: Nutrition, Design & Environment, Physical Activity & Sport, Spa, Mental Well-being & Mindfulness and Digital well-being. This holistic vision of well-being is embodied by our brands in their most 570 spas, more than 1,000 fitness rooms and gym clubs in the hotel, and 12 Thalassa Sea & Spa destinations.

“More than ever, the well-being of customers has become even more important as the pandemic accelerates the global push towards well-being and a healthy lifestyle. There is a growing awareness that “health is wealth” – ¾ of our customers from all demographics and hoteliers are taking daily steps to improve their physical, mental and spiritual well-being. Wellness is an additional business accelerator for our properties and hoteliers, representing a growing opportunity to drive business and improve hotel performance. We continue to seek innovative solutions that strengthen our leadership position in hospitality wellness, creating new wellness experiences for our brands, bringing greater value to our customers, business partners and employees as we let’s make well-being an imperative for the company ”, declared Emlyn Brown VP Wellness Luxury and Premium Brands.

By ensuring that the hospitality industry actively contributes to physical, mental and spiritual well-being, our Group has envisioned new well-being experiences that come to life in distinctive ways through our diverse portfolio of brands. All over the world, our brands offer innovative tailor-made programs that anticipate and better respond to growing wellness needs. World wellness day invites you to rediscover some of the most emblematic initiatives of our brands.

Emotional well-being by raffle makes the brand experience a moment of emotional fulfillment through three pillars. Rituals of serenity invites guests to enjoy bath and sleep rituals prepared by Raffles butlers. Nutrition for pleasure offers carefully selected recipes that promote a healthy balance between body and mind. Design for harmony applies the principles of Feng Shui and biophilia to create sanctuaries of peace. At Raffles, wellness experiences offer serenity, harmony, relaxation, revitalization and pleasure.

From thrilling workout routines to heartfelt moments of peace, Fairmont Cup offers a multitude of ways to strengthen the body, clear the mind and fill the mind. Adjust the equipment provides sportswear for the guests so they can stay strong while packing light. The brand also offers immersive spa experiences, pure local cuisine, green spaces reconnect with nature, pure, plastic-free water in its hotels, and meaningful, authentic local experiences connect with its destinations. Future brand flagship wellness products opening in 2021 includes: Fairmont Century Plaza Los Angeles (United States), Fairmont Windsor (United Kingdom) and Fairmont Taghazout (Morocco). To mark World Wellness Day, Fairmont Monte-Carlo (Monaco) will offer its teams many activities to help them improve their daily lives, both professionally and personally: discussions, moments of relaxation, morning exercises, beauty advice, yoga sessions, etc.

Well-being experiences at MGallery nourish the soul and promote a balanced lifestyle by focusing on self-care and personal development. The goal is to ignite the inner spark of each client with tailor-made sports activities, yoga classes, exclusive spa treatments, tailor-made programs, and more.

At the end of 2020, Pullman launched Pullman Power Fitness powered by Les Mills , a bold, artistic and social approach to fitness which replaces the one-size-fits-all hotel gym environment with an innovative platform that offers on-demand fitness classes, in-app workouts, boot camps and more. The result: a holistic fitness experience with a vibrant, like-minded community. Worldwide, 55 brand properties offer free 30-day access to Les Mills on demand to their guests during check-in, that is, free access to over 1,000 Les Mills workouts. Other hotels have also launched their own initiatives to raise awareness of the partnership, such as Pullman Zhouzhuang (China) with a dedicated Boot camp held in early May. In August, the first Power Fitness gym will also open in Pullman Paris Montparnasse (France).

AT Swissotel, Vitality is both a philosophy and a program focused on well-being and quality of life. The concept also gave its name to Vitality Room, a signature room designed as a sanctuary, with materials, equipment, technologies and services that promote a tailor-made wellness experience. The brand also has a podcast series which offers listeners a few minutes of vitality for the mind. On the occasion of Global Wellness Day, Swissôtel is launching a “Vitality Week” in its hotels and headquarters: a complete program of well-being rituals associated with delicious and healthy food. Its motto ? “Eat well – Live well”.

In support of the brand’s make time, take time philosophy, Novotel teamed up with Calm, the number one app for sleep, meditation and relaxation. Through this partnership, the brand offers its guests guided meditations, background music, nature soundscapes and more than 150 Sleep Stories, allowing them to press pause and take time for themselves. This avant-garde collaboration underlines the vital role of sleep, mindfulness meditation and well-being while traveling.

* Source: McKinsey survey conducted in Brazil, China, Germany, Japan, UK and US – April 2021

** GWI, 2021 study based on 2019 data

About Accor

Accor is a leading hotel group in the world made up of more than 5,100 establishments and 10,000 catering establishments in 110 countries. The Group has one of the most diverse and integrated hotel ecosystems in the industry, comprising luxury and high-end brands, mid-range and budget offerings, unique lifestyle concepts, entertainment venues and nightlife, restaurants and bars, branded private residences, shared accommodation properties, concierge services, coworking spaces and more. Accor also has an unrivaled portfolio of distinctive brands and around 260,000 employees worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program. ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group focuses on carrying out positive actions through business ethics, responsible tourism, environmental sustainability, community involvement. , diversity and inclusiveness. Created in 1967, Accor SA is based in France and listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.


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