Shanghai’s first global product season kicked off on Friday, with dozens of domestic and foreign brands launching new products.
Vice Mayor Zong Ming unveiled the six-week campaign.
As part of the city’s Double Five Shopping Festival, the trade commission and industry bodies are redoubling their efforts to strengthen its position as the best place to launch new products and open new stores.
During the campaign, no less than 130 activities will be launched, while more than 550 domestic and foreign brands are expected to launch more than 2,800 new products.
For the cosmetics industry, the city will host the second session of the Shanghai International Cosmetics Festival, during which nearly 40 beauty brands will present their latest products.
The L’Oréal Group and the Estée Lauder companies, for example, will launch more than 100 new products, and L’Oréal will open the world’s first concept flagship store in Shanghai.
For the fashion industry, new arrivals from more than 200 flagship brands for young buyers will hit shelves. Around ten bespoke and lifestyle clothing brands are also launching new products or services over the period.
Also at the launching ceremony, a report on Shanghai’s economic activity related to the launch of new brands and products was released.
In 2020, despite the impact of COVID-19 on global retail businesses, there were still 909 brands choosing Shanghai as the destination for their first stores in China, ranking among the best cities, according to the report.