Courtesy of the brand
I know it seems like literally every celeb has a beauty line right now between The rare beauty of Selena Gomez, Florence by Mills by Millie Bobby Brownand whatever the Kardashians do, but friends. If you thought the celebrity makeup industry was competitive right now, you have no idea how crazy it was in the early to mid-years, when literally every A-lister (and B-lister.. . and C-lister) felt the need to simultaneously release a line of fragrances. And, in Jessica Simpson’s case, a fleet of edible makeup.
I challenge you to find a booming celebrity in the early 2000s who didn’t release ~perfume~. In the meantime, let’s start with a delicious and somewhat random assortment of 50 famous faces who got into the beauty business. The names you’ll find on this list include Derek Jeter, Shakira, Paris Hilton, Rihanna (before Fenty Beauty, of course!), Taylor Swift, and even Justin Bieber, whose fragrance campaign is described as creepy. Enjoy the trip down memory lane you never asked for, but really need!
1 of 50
Seduction by Antonio Banderas (2009)
For my part, I feel seduced just by looking at this image.
2 of 50
Ariana Grande’s Ari (2015)
I know she’s trying to sell me perfume, but I just want the dogs.
3 of 50
Precious Jewel of Ashanti (2005)
I’m sure there’s still a bottle of it in my childhood room. Someone else?
4 of 50
Wild Rose by Avril Lavigne (2011)
Find this inside a mall in a hot topic near you!
5 of 50
The Dark Star by Avril Lavigne (2009)
Grade 7 definitely bought me this thinking I was extremely pissed off.
6 of 50
Beyoncé Heat (2010)
In retrospect, “catch the fever” probably wasn’t the best marketing line, but hindsight is literally 2020.
7 of 50
Circus by Britney Spears (2009)
If you don’t own a bottle of Circus, ARE YOU EVEN A BRITNEY FAN?
8 of 50
Personal Edition of Bruce Willis (2014)
Honestly, yes, if you bought it, it’s probably best to keep it “absolutely private”.
9 of 50
Covet by Sarah Jessica Parker (2007)
I am incredibly disappointed that it is not, in fact, the actual size of the perfume bottle.
ten of 50
Fancy Nights by Jessica Simpson (2010)
It looks like the cover of an erotic witch novel, and I’m reading it.
11 of 50
Adrenaline by Enrique Iglesias (2014)
Am I… attracted to this perfume bottle?
12 of 50
Lady Gaga’s Fame (2012)
Rare image of me shouting over people at the mall to get my hands on this perfume.
13 of 50
Sejaa by Gisele Bundchen (2011)
Fun fact: Gisele had a full line of skincare. It seems to no longer exist, just like my youthful glow.
14 of 50
Glow by Jennifer Lopez (2002)
Fresh, sexy and clean. Three things I haven’t done since quarantine began.
15 of 50
Kim Kardashian’s Gold (2011)
Disappointed to learn that this bottle does not contain real gold. Let’s move on !
16 of 50
With Love by Hilary Duff (2006)
I’ll buy whatever Lizzie McGuire wants to sell me next.
17 of 50
Amazing Things by Taylor Swift (2014)
Who is Picasso? Never heard of him. Taylor Swift’s hand painting is the only art I know.
18 of 50
Gold by Jay Z (2013)
Wow, Kim Kardashian for who?
19 of 50
This Moment by One Direction (2014)
I can only assume that’s what Harry Styles smells like, and so I’ll be buying.
20 of 50
J by Jennifer Aniston (2010)
Yes, even Jennifer Aniston has her own perfume brand. No one is safe.
21 of 50
Dessert by Jessica Simpson (2004)
It was literally an edible makeup line, which is great news for anyone who ate their lip balm in grade school.
22 of 50
Piloted by Derek Jeter (2006)
The most athletic I will ever be will wear Derek Jeter’s perfume.
23 of 50
Khroma by the Kardashians (2012)
None of the people in this photo are recognizable to me.
24 of 50
Killer Queen by Katy Perry (2013)
Wow, season 6 of The crown it looks wild!
25 of 50
Queen of Queen Latifah (2009)
Another option for those interested in scents that reflect their royal status (aka me).
26 of 50
Khloé and Lamar’s Unbreakable Bond (2011)
27 of 50
Kim Kardashian’s Gold (2011)
Sorry, not finished yet with the Kim’s Gold fragrance campaign!
28 of 50
M by Mariah Carey (2007)
Obsessed with the concept of this commercial, Mariah Carey collapsed face first in what appears to be a puddle.
29 of 50
Lollipop Splash The Remix by Mariah Carey (2011)
30 of 50
Minajesty by Nicki Minaj (2013)
The vibes of this ad are absolutely pristine.
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Mehera Bonner is a celebrity and entertainment writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm.
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