The 18th edition of Cosmoprof North America, the leading cosmetics industry event in the Americas, will take place from 29 to 31 August 2021 to Mandalay Bay Convention Center in Las Vegas. The fair is organized by NABE, a joint venture between BolognaFiere and the Professional Beauty Association (PBA).
Cosmoprof North America is a benchmark event for participants from the west and east coasts of the United States, Canada and Central America. 40,000 professionals and more than 1,400 companies from 43 countries travel to Las Vegas each year to discover new launches, emerging brands, technologies and innovations offered by independent brands, many of which have their roots on the West Coast.
“Cosmoprof North America has seen steady growth from edition to edition: for this reason, we must evaluate all possible solutions to deliver a quality event,” said Enrico Zannini, Managing Director of BolognaFiere Cosmoprof SpA. “The Cosmoprof format has adapted over the years to the needs of the North American market, with dynamic and creative initiatives specific to the new communication and distribution channels which are finding fertile ground in the United States. Consequently, it is necessary to ensure to all participants the best conditions for a professional experience in all serenity and security, in line with the particularities of the show. Steve Sleeper, Executive Director of the Professional Beauty Association, added: “As with the position of BolognaFiere Cosmoprof SpA, it is imperative for the Professional Beauty Association that the best and safest experience be offered to Cosmoprof North America. We are committed to producing a captivating and engaging event that deserves to be expected in the safest possible environment that reflects government recommendations. “
Cosmoprof North America will bring back its three macro-sectoral divisions to facilitate the visit of qualified participants.
Cosmetics and personal care will host finished products for skin care, personal care, fragrance and organic and natural beauty, presented by top companies around the world and focused on the retail channel.
Cosmopack will welcome leading companies in the supply chain, with solutions for developers interested in creating their brand or for R&D managers looking for innovative packaging formulas or solutions.
Professional Beauty is the section dedicated to the professional channel, with hair care, accessories and furniture for hairdressers and spas, of particular interest to local and international distributors.
For more information, please visit cosmoprofnorthamerica.com.
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